The campaign photographs feature Cayatanita Leiva and Ericka Hart, both 34, and Nykia McKenzie, 26, wearing the collection's sporty new styles against draped pink fabric. Each model had a hand in how they were presented, either taking the pictures themselves or with the help of a loved one.
In one photo, Rihanna gazes down, a dainty Chinese fan in one hand and a bright red sash around her waist. In another, she poses in front of a traditional folding screen, the golden ornaments in her hair reminiscent of the royal fashions of ancient China.
Rihanna announced she has moved to London, leaving fans surprised and hysterical on social media. In an interview with The New York Times Style magazine, Rihanna said that what she has most loved about living in London was "walking around the block" without being recognized.